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Why College Applicants Should Brand Themselves

Why Students Should Brand ThemselvesAccording to the American Marketing Association (AMA), branding is defined as a “Name, term, design, symbol, or any other feature that identifies one seller’s good or service as distinct from those of other sellers.”

In other words, your brand is what makes you stand out against the competition.

And while I don’t necessarily like to use the word competition when we talk about the college admissions process, students are very much competing against one another for acceptance at the most selective schools in the country. Branding yourself in the process can very often play a significant role in whether or not your application is given that extra consideration.

When I was in admissions, I was always looking for evidence that a student truly had a grasp of what it would take to do well in their chosen field. I worked very closely with business majors and nursing majors and beyond challenging courses and strong test scores, students who had compiled some experiences through job shadows, informational interviews, research projects, part-time jobs or internships, clubs, activities and advanced coursework  which supported their interest most definitely had my attention. To me, they were vested in their future. They were taking the steps to learn more about their interests and their field of choice.

I’m a firm believer that if you do more of what you love, if you invest your time in the things that matter the most to you, if you delve deep into the subjects you are both interested in and good at, you will find success in life. Along the way you will also demonstrate to others what you are all about and what matters most to you. You will be demonstrating your brand as a person.

So, here’s how you get started.

Stop doing the things you think other people expect you to do and start doing things you are good at, the things you love to do and the things that are most important to you:

  1. Take the honors or AP option in the subjects at which you excel the most and where the subject is closely aligned to your major of interest.
  1. Reach out to someone in the local community who does what you think you might want to do in your future and ask to interview them or, even better, shadow them for part of a day.
  1. Volunteer your time to a cause or organization related to your interests.
  1. Join a club at your school and figure out a way to add something of value to it and the people involved.
  1. Find a part-time job that gets you in the door somewhere where you will learn more about your major or your intended field.

It’s never too late to start building a brand towards your future. Not only will you better yourself for it, but admission counselors will get a much deeper impression of who you are and why you should be part of their new class. Do that and you may just separate yourself a bit in the application process.

If you would like some assistance with your college search, contact me today for a free 60-minute consultation.

Here’s what other families like yours are saying about how Dobler College Consulting made a difference for them.

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Eric Feb 25, 2015 , , , , , , , , No Comments
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The Benefits Of Applying To Liberal Arts Colleges

Ursinus College

Ursinus College

Whenever I start working with a new student, I have them complete an assessment for me. I designed the assessment based on a decade plus of working with students as both an admission counselor and an academic adviser and one section focuses on college attributes: size, location, cost, campus atmosphere, etc. As we break down their answers, the conversation inevitably arrives at the differences between research universities and liberal arts colleges. As I advise my students, here are some of the benefits of liberal arts colleges that any applicant should consider.

Smaller Classrooms

Since most liberal arts colleges enroll less than 3,000 students, the resulting class sizes are smaller than what you find at larger, public universities. Instead of passively sitting in a lecture hall with 300 students, you will find yourself in a class with 15-20 students. The classes are more active and revolve around discussion and debate. Professors will know your name and will be more vested in your learning and growth.

Focus On Teaching

Most liberal arts colleges have little to no graduate school population. The key here is that opportunities for research and special projects are therefore readily available for undergraduates. It also means that courses are taught by the professors, not graduate teaching assistants and that you have more access to them to talk about what you are learning and what you want out of your college experience.

Cost

A long standing myth is that liberal arts colleges, due to their published cost, are more expensive to attend than public universities. However, liberal arts colleges can cost the same as public colleges due to their ability to award significant merit-based or need-based scholarships. Couple this with the fact that liberal arts colleges do a much better job graduating their students in four years than public universities do, and you could realize significant cost savings.

Critical Thinking

As much as you may want to attend a public university for a specific pre-professional major (though many liberal arts colleges like Ursinus College do offer pre-professional majors), liberal arts colleges are focused on teaching students to think critically, to analyze problems and to develop solutions to those problems. Show me an employer who doesn’t value that in a candidate.

Networking & Relationships

Because the environment is smaller, the relationships which are formed with other students, professors and staff are often stronger, more intensive and long-lasting. Whether it’s being mentored by a professor or forging relationships with classmates that may provide long-term professional opportunities, liberal arts colleges help you develop what you know as much as they help you grow through who you know.

While a liberal arts college may not be for everyone, there are some key benefits to be had. At the end of the day, you have to spend the time to understand what it is you want out of your college experience so that you can make the best decisions for yourself.

If you would like some assistance with your college search, contact me today for a free 60-minute consultation.

Here’s what other families like yours are saying about how Dobler College Consulting made a difference for them.

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Eric Feb 09, 2015 , , , , , , , , No Comments
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Don’t Just Settle For The Basic Campus Tour

Get Beyond The Basic College VisitAs we approach the end of January, it’s time for high school juniors to be thinking about college visits for the spring. Visits usually entail an information session led by an admission officer as well as a tour led by one or more of the college’s tour guides.

The information sessions will typically cover the logistics of how to apply, averages for GPA and test scores, highlights regarding the school’s more popular majors, an honors program, study abroad opportunities and housing. In fact, visit enough colleges and you will see a basic pattern of information.

Tours on the other hand can land anywhere on the spectrum from amazing to boring. When you go on college tours, the tour guides will talk a lot about student life such as how you can get involved, clubs you can join, sporting events you can attend, and their favorite things to do on campus.

It’s the college experience and you should take it all in. But, what about academics?

Information sessions will mention certain majors or will delve into the philosophy behind the college’s core curriculum. Tour guides may talk about a certain professor or a class but how will you know if the academic environment is right for you?

This is where you have to be a little proactive and ask about sitting in on a class.

Not all colleges will allow it – in some cases, space may be limited, an exam is scheduled to be given or the college only offers special classroom visit programs for admitted students in the spring of their senior year such as the University of Connecticut’s “Husky For A Day” program. Either way, it is ALWAYS worth asking the admissions office if it’s a possibility.

Sitting in on a class is a great way to get a feel for what the students are like, how they and professors interact with one another, the technology that’s being used, and the pace and style of classroom instruction not to mention the size of a classroom.

If you are going to ask to sit in on a class, here’s a few tips to help you along:

  1. Call the admissions office several weeks in advance with your request to give them enough time to make the arrangements.
  1. Arrive on time (preferably a few minutes early) and plan on staying for the entire class.
  1. Introduce yourself to the professor so they know who you are and why you are there. Be sure to thank them for allowing you as a guest in their classroom.
  1. Turn off your cell phone or shut the ringer off. Your attention should be on the class, not your phone.

Obviously this is just one way to get a deeper, more intimate look at a college. But it’s one you should absolutely investigate if you have any concerns about the academic environment.

If you would like some assistance with your college search, contact me today for a free 60-minute consultation.

Here’s what other families like yours are saying about how Dobler College Consulting made a difference for them.

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Eric Jan 27, 2015 , , , , , , , , , No Comments
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Making The Most Of Your Scholarship Search

Making the most of your scholarship search

 

With the frenzy of college application deadlines finally starting to wind down, it’s time for high school seniors to turn their attention to private scholarships. While the majority of scholarship money will come directly from colleges in the form of merit scholarships, there is a lot to be said for spending some time searching for private scholarships.

And while you might be burnt out from your college application process, here are some ideas on how you can make the most of your scholarship search.

 

Searching for scholarships is like a part-time job. It’s not a one and done deal. The more you search and the more you apply, the more likely you are to win something.

Beware of scams. It should never cost you more than a postage stamp to apply for a scholarship. Also NEVER give out your social security number or bank information.

Start your search locally and be prepared to do the work that other students won’t. Check out scholarship opportunities through employers, your church, local organizations, your bank or credit union, the town library and, most importantly, your high school’s college counseling office.

Search smarter, not harder. To narrow down internet search results, trying searching more specifically such as “accounting scholarships 2014 2015.”

Your major matters. If you know what you want to major in, you should start looking for scholarships through professional organizations and associations affiliated with your field. For example, here’s a list of scholarships offered through the National Society of Professional Engineers (NSPE) for students majoring in engineering.

Make good use of social media. The ScholarshipExperts.com Pinterest board has over 1,300 scholarships!

Look for scholarships with essay requirements. Then, apply the same rules for college application essays: Grab the reader’s attention in the first two sentences and tell a story. If your essay bores you, it will most definitely bore the scholarship selection committee person who has to read it.

At the end of the day, scholarship searching is a time-consuming process. Pace yourself and stay positive.

If you would like some assistance with your college search, contact me today for a free 60-minute consultation.

Here’s what other families like yours are saying about how Dobler College Consulting made a difference for them.

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Eric Jan 13, 2015 , , , , , , , , No Comments
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How Many Colleges You Apply To Matters

Hofstra University

Hofstra University

I often get asked the question, “How many colleges should I apply to?” I’ve heard many arguments for the “right” number of schools and, to be honest, I think it’s all a crapshoot. As every student is different in his or her abilities, profile, priorities, and goals, the right number of colleges for each student is just as subjective.

So what do I tell students when they ask? I tell them to apply to colleges they love and where they feel they will be happy and successful. I tell them to apply to colleges they can afford. I tell them to apply to colleges where they will find everything they are looking for, where they will grow as people and where they will be successful.

Sometimes this means the list of colleges is five, sometimes it’s eight. Sometimes, though not often, it’s many more.

Regardless of your number, here’s a few other things to consider:

Demonstrated Interest matters more now than it ever has.

Colleges are in the business of enrolling students and as the number of applications far exceeds the number of seats in an incoming class, it becomes critical for colleges to identify the students who are most likely to enroll. Visiting, interviewing, emailing and calling admission counselors, sitting in on a class, talking to a coach or faculty member – there are so many ways to demonstrate your interest to a school while you attempt to learn everything you can about it. Apply to too many schools and you may not be able to demonstrate your interest let alone put together quality applications.

Application fees add up quickly.

While some schools will hand out fee waivers for having visited their campus, most schools are charging application fees that can range anywhere from $25 to $80 or more. If you’re already wary of costs, racking up several hundred dollars in application fees is not going to help.

Diversity in a college list is a good thing; just don’t get caught up in the idea of reaches, matches and safeties.

I’ve seen it happen plenty of times – a student applies to a school as a safety despite not having any real interest in the school and then ends up having to enroll there due to lack of options or lack of financial resources. Other students apply to a school as a reach simply because the college is ranked highly on US News or Forbes but have no idea if they can afford the school or if the school is even a good fit for them. Schools should not be on your list simply because you think you will be admitted. Rather a school should be on your list because it fits your needs academically, socially and financially. Some schools will be harder to get into than others, but any school you apply to should be a school you love.

Ultimately, there will always be circumstances outside of your control so make peace with that idea and control what you can: which colleges you apply to and how sincere and genuine your interest is. You may not get in everywhere you apply, but if you conduct your college search the right way, you will get into and enroll at a college you love.

If you would like some assistance with your college search, contact me today for a free 60-minute consultation.

Here’s what other families like yours are saying about how Dobler College Consulting made a difference for them.

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Eric Jan 08, 2015 , , , , , , , , , , No Comments