demonstrated interest

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Why Demonstrating Your Interest Matters

Why Demonstrated Interest MattersBack in December, I wrote a piece about demonstrated interest. It’s become a popular phrase in the world of college admissions and if you missed the post, you can read it here.

I wanted to revisit the idea of demonstrated interest in today’s post because of a few takeaways from NACAC’s recent report, The State of College Admission 2013. NACAC releases the report each year (free for NACAC members, $25 for everyone else) which offers insight and statistics based on data gathered from both college admission counselors and high school counselors.

This year’s report talked about a few factors which are rather relevant to the idea of demonstrated interest.

Consider that admission counselors read anywhere from 600-1000 applications each with the larger number typically belonging to counselors at public universities. That’s a lot of information to sift through, a lot of grades and test scores to review and a lot of essays to read. In my day, I used to review anywhere from 500-600 applications in a season and I will be very honest when I say that it can become a blur rather quickly when students don’t make the most of the opportunities available to them to stand out.

And that’s the key with demonstrated interest. It’s all about standing out. Not in an obnoxious, I’m waving my arms and professing my undying love for you kind of way that you would find at a boy band concert, but more in the I’m really interested in your school, I get who you are as an institution and feel I would be a good fit based on XYZ reasons, kind of interest.

Admission counselors are trying to build a class and they have to figure out which students are more likely to enroll. This is called yield and it’s an important term in the college admissions world. Predict your yield too high and you don’t have enough seats or beds for your incoming class. Predict too low and the college is running in the red. Neither is a scenario that colleges want to do deal with. The problem is that as students submit more and more applications, on average, it gets harder for schools to know who their “real” applicants are.

And that’s why you demonstrate your interest. Because you want admission counselors to notice you, and you ultimately want to enroll at a school that you love; a school which fits you academically, socially and financially.

If you make a good effort at showing these schools who YOU are and that you are an authentic and strong candidate, they will at least be able to identify you as such. Should who you are jive with who they need, it is more likely that they will admit you. Then the best part of it all happens…

You get to decide if you’re going to enroll.

So, reach out to admission counselors, visit college campuses, ask to interview, connect with the colleges on social media – do all of this and it will pay off.

If you want some help and guidance on your college search and application process, contact me today to set up an appointment for a free consultation. If you’re in the local area, check out my FREE college planning workshops coming up this spring in Cheshire and Southbury. 

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College Counseling Tip Of The Day – Test-drive the college

Would you buy a car without driving it first? Would you buy a home without going to see it first? Arrange for a college visit and see everything “up close and personal“. Can’t visit? Spend some time on YouTube and you can learn quite a lot about a college as well!


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College Counseling Tip Of The Day – Utilize all available resources

Exhaust online resources available to you. Start with the school’s website and learn everything you can about admission requirements, application dates, and special attributes about the school, the major, the student body – everything that is important to you. From there, make good use of other websites like Unigo, YouTube, Facebook and Twitter to learn more and to connect!


 

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What Is Demonstrated Interest?

What Is Demonstrated InterestAs I talk to students about the college application process, one of the concepts I try to get them to understand is how they can create opportunities to demonstrate their interest to colleges.

Demonstrated interest is a relatively new phenomenon in college admissions over the last several years. While some schools won’t care how many times a student has shown his or her interest, a lot of schools will.

These schools aren’t the ones you will find at the top of the U.S. News or Forbes rankings – but then again, you should already know what to think about these lists – because those schools don’t have to care. Being that highly ranked and being that selective in their application review means they don’t have to do anything and kids will still fall all over themselves to apply each year.

Other schools, however, are very interested in just how interested their applicants are in them and will often say so right on their websites. For one, they are trying to find students who are eager to attend rather than ones who are just eager to apply. A student who wants to attend is likely a student who will enroll and do well resulting in a student who graduates in four years. In the college world, this is called yield. And when an admissions staff can more accurately predict their yield, they can enroll a class that meets the institution’s goals. This is also why the elite schools who crowd the top of the rankings don’t have to put any value on demonstrated interest – their yield is already incredibly high.

So, just how do you demonstrate your interest?

1. Social Media.

Colleges are on social media just waiting for you. Go find them on Facebook, Twitter & YouTube. Like them, tweet them and follow them. Some colleges are tracking this information very closely.

2. Campus Tours

One of the best ways to get a feel for a college is to visit campus. But when a college asks you to RSVP and then to sign in when you get there, you can bet they’re tracking you. When you’re there, get business cards from everyone you meet and follow up with a thank you or a brief note saying what you enjoyed most about your visit.

3. Interview

One way to really make the most of your college visits is to schedule an interview ahead of time. It’s a great way for you to get your specific questions answered but it’s also a great way to make an impression with an admission counselor. Ideally, you want to interview with the counselor who will be reviewing your application. ALWAYS follow up with a thank you email.

4. Applying Early

You have choices in the way you apply to a college and applying early is one way to show a college how interested you are. By applying early, you show that you’ve done your homework and researched the college well before senior year arrived. You show that you’re a more serious applicant and, when combined with a visit, an interview and connections through social media, a college is more likely to feel that you are an applicant who wants to do more than just apply.

If you want some help and guidance on your college search and application process, contact me today to set up an appointment for a free consultation. Also be sure to snag your free copy of the Top Ten Tips For Navigating The College Admissions Journey.

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